Maintaining Confidentiality
Since Franchise Consultants have access to private information, they understand the importance of maintaining confidentiality. To ensure that all information is kept confidential and only shared with the candidate’s permission, you should put processes in place.
Small things like double checking all emails before sending them and properly naming documents can save you and your candidates from embarrassment. Maintaining this confidentiality will help consultants maintain a virtuous practice with a good reputation, making it one of the most important consultant tips.
Utilizing Credentials on Social Media
Social media platforms allow franchise business consultants to establish their brand and reach candidates. Top Franchise Consultants utilize their credentials (CFE and CFC) and advanced degrees on social media to bolster their reputation and expertise. To further expand your reach, share valuable content and engage with your contacts on LinkedIn, Twitter, Facebook, and more.
Providing Ongoing Support to Candidates
Top Franchise Consultants always provide ongoing support through the franchise discovery process and beyond. Franchise consultants should make themselves available to answer questions and share their expertise. From weighing the pros and cons of a franchise to attending a Discovery Day, ongoing support helps candidates navigate the complex journey of buying a franchise.
Staying Up-to-Date on the Latest Trends
Franchising is constantly evolving, so it is important for franchise business consultants to stay up-to-date on the latest trends. Top Franchise Consultants attend franchising events, subscribe to newsletters, look at news sites, and network with other professionals to stay current on the latest developments. This allows them to provide the best possible guidance to their candidates.