EverLine is excited to welcome this IFPG Consultant Candidate to the franchise family! The Candidate is a seasoned marketing professional with over 15 years of experience managing multi-million dollar marketing campaigns for top-tier brands. As the VP of National Advertising & Events at Century 21 Real Estate, he orchestrated all marketing initiatives and promotional events, guiding the brand through its first rebrand in over 30 years. He successfully built an active sales pipeline supporting both consumer lead generation and franchise sales B2B leads, leading to a 71% increase in sales volume for the brand and multi-millions of dollars in sales.
This Candidate has significantly increased brand activation success in National Media, built sponsorship deals with U.S. Soccer & ESPN, launched a critically acclaimed podcast, "The Relentless," which ranked in the top one percent of podcasts globally, produced an award-winning documentary in partnership with National Geographic, and the Empowering Latinas program, attracting top talent to the brand. Additionally, he increased earned media "total publicity value" from $32M to $411M in two years.
This Candidate loved the simplicity, scalability, and low start-up cost of EverLine but was most impressed that, in an industry that is driven by local mom-and-pop owner-operators, EverLine provides a much-needed solution for property owners and managers who are looking for a professional, credible, communicative, and quality-focused line striping and pavement maintenance service provider. Upon meeting the leadership team throughout his discovery process, it was clear EverLine was a perfect fit for him!
EverLine is the first franchise company that is bringing sophistication to the underdeveloped, highly fragmented line striping and pavement maintenance industry as a full-service provider and positioning itself to be the premier choice for parking lot maintenance.
EverLine Coatings is North America's fastest-growing line striping and pavement maintenance service business. EverLine helps property owners and managers keep their parking lots safe and appealing to customers with professional line painting and pavement maintenance programs.