New program gives members access to expert guidance, ongoing education
Although most emerging franchises don't have instantly recognizable brand names or decades-long track records, many represent qualities most desired by new franchisees - innovative products and services, potentially lucrative business models and opportunities to grow in untapped or underserved markets.
But as they ramp-up growth emerging franchises often face daunting challenges, and they ask common questions. How do you build the most effective teams? How much money do you spend on critical aspects of a franchise such as lead generation, marketing and technology? How do you avoid burnout? How do you inspire undying devotion to your brand?
International Franchise Performance Group (IFPG) is pleased to offer a solution for emerging franchises that can drastically minimize some of the common pitfalls companies face in their beginning years. We've designed the IFPG Emerging Franchise Membership with the mission of supporting the developing franchise company on many levels.
We've seen, over and over again, how newer franchise companies are most successful when they have access to expert guidance from other industry professionals who have already successfully built franchise systems. We've seen the importance of education proven many times over.
IFPG's membership offers a vital network of resources to the emerging franchisor. Our 800+ members are franchisors, franchise brokers, lenders and many other critical franchise industry professionals. In addition, membership gives access to over 400+ IFPG franchise consultants who often help our franchisor members find new franchisees.
The IFPG Emerging Franchise Membership program is $125 a month and offered as a month-to-month option with no minimum contract. Here are 10 of the program's prime benefits.
- Education - The IFPG Emerging Franchise Membership is heavily based on continuing education to help you with your new franchise system. We host 3-4 webinars per month covering all categories such as legal, accounting, operations, franchisee Relations, marketing, PR and sales and development.
- Industry exposure - Your emerging brand will have exposure within the IFPG and to our 800+ members.
- Contact with your local chapter - The IFPG is broken up into 18 local chapters. This allows you to more easily communicate with local franchise professionals in your area.
- Vendor directory - The IFPG has already vetted out the most trusted franchise professionals in the industry to help you with your franchise system.
- IFPG Morning News - The IFPG Morning News is updated daily with the most recent industry news. Keeping you up-to-date on the current environment.
- Access to industry experts - As an emerging franchisor it is impossible to have all the answers! As you grow your franchise system you will need expert advice and guidance from other industry professionals. Why go at it alone? We have experts, coaches and trainers to help you with any questions you have.
- Industry events - The IFPG actively encourages our members to attend industry trade shows and discovery days.
- Networking - The IFPG encourages networking, which increases the number of successful referrals. More networking means more deals!
- On-demand access to education - The IFPG Voice is unique to the IFPG, and provides our members with on-demand access to education that better your franchise system.
- IFPG Perks program - The IFPG Perks Program offers incentives ranging from travel to clothing.