Franchise Consultant Magazine, which launched in January 2020, was created to build strong relationships between IFPG Members. "Our goal is to give consultants in-depth knowledge of the brands they represent, so they can identify and deliver the right candidates to franchisors," says Don Daszkowski, IFPG Founder. Daszkowski's vision for the magazine is a "quick read," with a limited page count. "We want to offer quality over quantity and use storytelling as a way to educate consultants. We recruited Jill for her ability to bring the brands to life," he says.
Abrahamsen's career spans more than 20 years in editorial, graphic design, and marketing roles. As founding Editor-in-Chief of Franchise Dictionary Magazine, Abrahamsen set the tone for a new standard in franchise publications. A key player in the launch of Design NJ, she created the magazine's successful image and led its design for six years.