Site Selection Assistance: No
Lease Negotiation Assistance: No
Recruiting Assistance: No
Initial Training
Extensive virtual and in-person training program for both the
franchise owner and their employees. New Franchisee in-peron
training is a 7-day event at HQ in New York. The agenda
includes:
Day 1
- Training Overview
- Franchisee Introductions
- The Story of "The Brothers"
- Overview of the Brand Franchise
- Situational Leadership
- Marketing: Reputation Management/Review Tracker
- Marketing Set Up
Day 2
- Crew Departsure Observation
- Sales Meeting Management
- All Installer Meeting Management
- Product Knowledge: Overview of Services
- Prdocue Knowledge Applied: Installation
- Trainintg Companion Review
Day 3
- Team Leader Meeting
- Sales Ride Along
- Field Ops Peer Group
- Safety Training
- Fall Protection
- Gutter Guard, One Guard, & Advanced Installation
- Training Companion Review
- SafeGuard After Hours
Day 4
- Field Meeting
- Competition & Pricing
- Competitive Analysis
- Out Clients, You & TBTJDG
- Service Titan Training
Day 5
- Field Training
- Job Costing
- Sales Cookbook
- Sales Tracker
- Sales Ride Along
- Recruiting & Training Employees
- Hiring, Interviewing, Onboarding
- Contact Center Training
- ServiceBridge Training
- Back Office Training
Day 6
- Skills Ladder Training
- Skills vs. Leadership
- Installation Materials
- Advanced Installation Application
Day 7
- Marketing Phases
- Your Marketing Budget
- Where Marketing & Sales Meet
- Vision / Values / SWOT
- Coach / Accountability
On-Going Support
Franchisees have multiple ongoing resources including but not
limited to:
- Operations Manual: Details all operations
- Installation Trainings: Manuals, videos, LMS, and more
- Monthly Peer Groups: Separate peer group for Sales and Field
Ops
- Owners Only #slack Feed: Awesome recourse for knowledge,
encouragement, and lots of time fun
- Monthly Marketing Reports: Report based on deep analysis of
results with tailored advice for future efforts
- Monthly 1-1: Review financials, forecasting, budget vs. actual
goals, coaching & strategy
- Podcasts: Founders publish podcasts directly relating to the
gutter industry often including their own franchisees as
guests
Marketing Strategies
The Brothers That Just Do Gutters corporate marketing team
interprets the balance between big data and local impact in each
unit's territory to facilitate the most profitable, efficient, and
shortest time to success. Each unit sold is custom-designed to
contain the conditions and attributes that create opportunities for
success throughout the phases of the lifespan of the business. With
the technology provided within the franchise system, we are able to
accommodate a full-funnel brand approach from awareness to direct
response, with continually expanding technologies being added to
the system.
The awarded, talented, and certified in-house team executes
campaigns across a wide spectrum of inbound marketing generation
including everything from grassroots community engagement to
sophisticated digital targeting strategies. The team is designed to
remove the stress and struggle required in learning the digital
advertising streams and differences in the approaches of each
specific strategy. The team optimizes and executes your spending in
the most profitable digital strategies.
The Brothers That Just Do Guttersfranchisees contribute to a
brand fund enabling the franchisor to seat highly talented
individuals into our growing marketing team. Each team member
brings new embellishments and attributes to the growing marketing
opportunities, allowing greater quality and deliverability of
nuanced marketing approaches to fatten the inbound funnel into
greater conversions for the franchisee. A specialized marketing
workbook has been built by the marketing team to deliver campaign,
channel, revenue, and return on investment reports monthly with an
opportunity to consult with individual experts. On top of coaching
franchisees on the best marketing opportunities, the ability to
group together with a DMA to produce additional local-specific
advertising is available for local regional demographic marketing.
Your marketing team is a full-service digital agency with an
approved network of vendors and market buyers.
Key services include:
A comprehensive digital marketing program that features:
- Search Engine Optimization
- Search Engine Marketing
- Targeted Display & Video Advertising
- Retargeted Digital Advertising
- Email Marketing
- Online Reputation Management.
A comprehensive print/off-page marketing that features:
- Yard signs, branded collateral, media kit, and a catalog of
pre-designed templates.
- Brand-approved vendors, market buyers, and merchandise/product
ordering portal.
- A fully brand-specific brand standards manual.
- A reposit of brand-approved photography, video, print, and
other branded advertising collateral.
A comprehensive consulting team that includes:
- Performance dashboards and reports.
- A thoughtful, phased marketing plan that enables franchisees to
build brand awareness leading to their Grand Opening and extending
into the years of revenue growth and profit designed to match the
financial goals of the business.
- A sales/marketing collaboration and follow-up process
assistance/coaching.
- Initial and ongoing training on specific third-party digital
business tools.
The Brothers That Just Do Gutter's corporate team closely
monitors conversion data throughout the buying season and reviews
analytics daily to identify optimization strategies. This allows
the team to make optimizations related to weather conditions,
holidays, seasonal events, and other qualitative factors. The
marketing team provides ongoing support with instant communication
with each franchisee through the use of our purpose-built marketing
reports and calculators.
Although The Brothers That Just Do Gutters have created a
template for the road to success, we are constantly pursuing
education, influence, and marketing insight to stay on top of and
ahead of the changing marketing strategies. Because our success is
directly tied to the success of each franchisee, our concern for
every dollar is top of mind. It is why we consistently strongly
encourage participation in local marketing efforts. It's why we
give specific directive guidance and coaching related to the
marketing efforts we desire to see from our franchisees.
As we continue to build on our marketing efforts, we are also
building our marketing network of vendors and communications. We
provide several easy-to-use digital access tools, such as an online
portal for merchandise ordering, a preferred network of vehicle
wrap vendors, and a branded standards manual with reproduction
details on color, layout, fonts, and more. We provide a digital
cloud option for storing media for easy mobile device access, as
well as communication channels and instant messaging. Our entire
marketing operations are expounded in a manual for easy reference
and a detailed knowledge base. As we continue to grow our
marketing, we continue to grow our sales, analysis, communication,
and consulting, all designed to make it even easier and more
efficient to grow our new and existing franchisees.