Financial Assistance Provided: Third Party
Site Selection Assistance: N/A
Lease Negotiation Assistance: N/A
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
We have a simple 3-Step process for making
coaches successful:
Step 1 - Branding
We have a state-of-the-art branding suite with tools that help
coaches build their unique brand by combining their story (where
they came from), value proposition (what they offer), and the
target audience (who they want to serve)... all in one convenient
place.
Step 2 - Marketing
We then take the coach's brand, help them create a marketing
plan, and offer them our easy-to-use marketing tools and strategies
for both digital and traditional marketing.
- Digital -
Our done-for-you ranked search term program gets our
FocalPoint coaches' sites to rank at the very top of Google
searches in their local area for business/executive coach-related
searches.
Lead generation is performed by us on behalf of our coaches
through our unique social media campaign tools. We do the footwork
that leads to warm conversations with prospects for our
coaches.
- Traditional -
Our coaches never need to make cold calls. With our
proprietary relationship-based outreach process, we're able to help
our coaches find the right prospects that turn into clients, while
at the same time, coaches can quickly build a network of hundreds,
if not thousands, of people who are excited to send them
referrals.
Step 3 - Client Acquisition
Our customized, individual marketing plan for each coach,
combined with our consultative client acquisition process makes
bringing new clients on board a breeze for our coaches. We create
opportunities for warm conversations with prospective clients, our
coaches then utilize proven conversation outlines and templates
which take their prospects from the introductory stage to the final
onboarding of new clients. On average, our coaches sign their first
client within 60 days after certification.