If you're a parent, you know how important it is to properly care for and educate your child. Picking the school where your child is educated can be one of the most consequential of your child's life. As an industry, early childhood education is a prime market for franchise opportunities as parents look to give children every opportunity to learn — this is true even within their early years of education. As a franchise, Primrose Schools offer educational programs all year round, are licensed facilities for educational child care and give their teachers continuing education access to keep their skills sharp, which are attractive qualities to investors. The brand was founded in 1982 by Paul and Marcy Erwin in Marietta, Georgia, as a way to launch an innovative, blended approach to early learning.
They began franchising in 1990. Fast forward to today, and the brand has expanded to 450 schools in 32 states across the U.S. In addition to an extensive training program, the franchise also has a real estate team that provides franchise owners with site selection, market planning, Site & location analysis (SLA) guidance, and more to help manage the development of the schools. The franchise is also known for its exclusive approach to early education, called Balanced Learning. This means that the franchise focuses on every detail of its educational process being based on the students’ best interest and every experience is designed to optimize early learning and care. Additionally, according to FRANdata, Primrose Schools' SBA loan failure rate is among the lowest for brands in the Childcare Industry.