Welcome to Supercuts!
We are excited to introduce you to the premier brand in the hair
care industry! With over 2,400 salons and brand recognition above
90%, Supercuts is the flagship brand of Regis Corporation, the
global leader in hair care with over 9,500 salons worldwide and
systemwide revenue of $2 billion. The following information will
introduce you to our business & industry as well as Supercuts
positioning in the marketplace, and thank you for taking the time
to look into the franchise opportunity at Supercuts!
Hair Care Industry
The hair care industry is a $65 billion dollar-a-year business
that most people know little about. The industry is highly
fragmented, with little organized competition. Approximately 70% of
the market share is controlled by independent operators, where the
owner of the business cuts hair and generally lacks a sophisticated
approach to running his or her business; the other 30% is
controlled by national brands like ours! Our growth at Supercuts
continues to come primarily from these independent salons that are
not able to effectively compete, creating a tremendous growth
opportunity for franchisees in markets throughout North
America!
Industry Characteristics
The hair care industry is driven by a unique set of
characteristics that are unmatched in business ownership! These
attributes are what attracts professional men and women to our
business, which becomes the building blocks that allow our
franchisees to build successful businesses. Forget about cutting
hair and look at the business as a business! If you are able to do
that, you will see that our business has all the characteristics
that are present in today's most successful businesses.
- $65 billion industry
- Built-in demand
- Needs-based business
- Recession resistant
- Under competitive
- Technology resistant
- Simple & easy
- Few employees