Financial Assistance Provided: No
Site Selection Assistance: Yes
Specify: In House Project Management Team
Lease Negotiation Assistance: Yes
Specify: In House Project Management Team
Recruiting Assistance: No
Cooperative Advertising: No
Management Strength
Adam Rice-Founder and CEO. Adam has had an entrepreneurial
spirit since his teenage years. He lost 75lbs at 16 and that
journey changed his life. Adam played baseball at a Community
College in Chicago and then transferred to play at Coastal
Carolina; this then led him to the Cape Cod league. Adam started
franchising ISI Elite Training in 2019 with the first franchise
location opening in Augusta, GA. Today ISI is approaching 60
doors open with another 40 projected to open. Adam has
quickly become a world-class franchisor and is leveraging his
learnings and Relentless Brands to grow Plunge House.
Amanda Hall-Co-Founder. Amanda has a vast background in building
systems and sales processes to drive revenue. She spent 17 years at
Verizon Wireless, started selling pagers & phones and quickly
worked her way up to managing stores and doing outside sales.
Amanda started working at Burn Boot Camp when they began
franchising in 2016. She spent 5 years with BBC and helped
get all their processes in place (270+ open locations and 400 sold)
as VP of Operations. Amanda then went to Clean Juice as COO for a
year and then met Adam, who was looking for a COO a the time for
ISI. Amanda started as COO of ISI in 2020 and then cofounded
Relentless Brands 1.5 years ago.
Adam and Amand have assembled a robust support system at
Relentless Brands and are leveraging it as a shared services
model. RB has a CMO, Graphic Designer, and Brand video
producer on the Marketing Team, VP of Operations, Director of Brand
Standards & Training, Franchise Opening Coach, Franchise Business
Coach, and additional team members who all combined, offer
tremendous systems & support to their franchise partners.
Plunge House Franchisor Support
Initial training, on-going support, help lines, call center,
field support, annual meetings, advertising, central purchasing,
etc.
Relentless Brands Franchisor Support:
Retail and Project Management Company under Relentless Brands
that supports real estate and construction management. They have
their own retail company where everything is cut and sewn in-house,
passing savings and economies of scale on to their franchise
partners.
Tattle -In-house call center. They have created
a service to alleviate franchise partners' biggest pain point--turn
over at the front desk position. With Tattle, on average it takes
27 seconds from receiving a cold lead to a booked intro
session. There is a required 1K a month expense for Tattle
and digital ads/meta/google is optional for $375/month.
Tattle will help with presales and open locations from 9-6pm across
all time zones 7 days a week (11-3 on sat/sun). They will also
handle organic event leads as well. There will be an AI voice
for after-hours; this will become a big part of the presale process
(tier pricing release) and help keep payroll down for franchise
partners.