The Exercise Coach

A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach.

Interested in Franchise Ownership?
Request a Consultation
The Exercise Coach
Videos

The Exercise Coach Franchise Cost and Requirements for 2024

Background

The name of the franchise is The Exercise Coach. A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach.

The focus of the founder of the Exercise Coach from the beginning was to develop a way to offer an intense workout of shorter duration that produced results through a high intensity yet safe and approachable regimen.

The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week. The workouts take place on a scheduled basis in a semiprivate setting, where the members work directly with their "exercise coach." The workout uses specialized equipment (5 machines manufactured by their sister company, 3 Cardio that utilize a technology they developed and 3 other pieces of equipment). All of the workouts evolve around the specialized use of this equipment.

KEY TRAITS of business model:

  • Investment Level - For new model that operates in office building with smaller square footage, approximately $76K - $174k total investment. For high traffic retail locations with larger footprint about $150K - $250k to open.
  • Break Even: units reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts.
  • Lifestyle opportunity: owner has increasing flexibility as business grows. 74% of current franchisees are multi-unit franchisees.

Company Details

Year Business Started: 2000
Year Started Franchising: 2011
Franchise Units Open: 319
Company Units Open: 0

Registered in Non-Registered states - CA, IL, IN, MI, MN, ND, RI, SD, VA, & WI

Pending Registration in - HI, NY & WA

Not Accepting Leads in MD

Canada Franchises: No
International Franchises: No

Please see a list of Sold Out Markets on the Two-Minute Drill

Support and Training Offered By The Exercise Coach

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes

 

 Initial Training

• Initial Training - 30-40 hours of online training on a learning management platform before in person training.  Hire 3-4 weeks out, get coaches/manager remote certified before in-person training...

• 2 days of hands on fitness training in Chicago area training center for franchisee and manager/coaches. All other fitness training can be conducted in the local studio once opened

• Ongoing Video Catalog - continual creation of new training videos on all topics from fitness training to sales, marketing, coaching and operations.

  LMS (Trainual) constantly updated for ongoing training and coach support, highly active in on-going training

• 90-day ongoing business coaching for life of franchise - KPI-driven business coaching KEY to franchisee success and profitability.

See 2 Minute Drill for more  

  

2024 Franchise Requirements Needed to Own a The Exercise Coach Franchise.

What does a The Exercise Coach Franchise Cost?

The Exercise Coach franchise fees for 2024:

Investment Range: $161,682 to $382,986

Cash Investment: $100,000

Required Net Worth: $250,00

Required Liquid Capital: $100,000

Francise Fees: 1 Unit: $49,500 2 Units: $89,500 3 Units: $114,500 4 Units: $139, 500

See 2 Min. Drill for more


Royalty: 6% or $1,000, whichever is greater. No royalties for the first month


Brand Fund: 1% of Gross Sales


Item 19: Yes


Average Number of Employees:


• 3 FTE to start...
      o 1 FT Manager (who also coaches clients)
      o 2-3 Coaches (20-30 hrs/week each)

• Staff Up to Grow...
      o 1 FTE Coach can handle about 40 clients
      o So... 3 FTE can grow to 120+ members, 4 FTE to 160+ etc...

• Profile of Manager - Some fitness training and industry experience preferred, decent to high sales drive, personable, wants to help owner build. Consider offering bonuses to this position for the executive ownership model.  No Management Experience required.
• Profile of Coaches - No fitness industry experience required. Warm, friendly, generally either younger, college or post-college student who has fitness education or passion, or older (late 30s-50) local from the community, stay-at-home mom, even some retired people who love the brand and want to train others.
• No Admin or Sales staff necessary - coaches handle all duties.

Visa Candidate: No 
Passive Ownership: Yes
Home-Based: No
Business Model: B2C
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off first unit 


Is The Exercise Coach a Semi Absentee Franchise with a Passive Ownership Opportunity?

Yes. The Exercise Coach is a semi absentee franchise and allows passive ownership. A semi-absentee franchise is a business you could start and run while still maintaining a job or other obligation.

Is The Exercise Coach a Home Based franchise?

No. The Exercise Coach is not a home based franchise opportunity.

What Do The Exercise Coach Franchise Owners Make?

Click here to find out how much The Exercise Coach franchisees make. The Exercise Coach offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The Exercise Coach a Master Franchise Opportunity?

No. The Exercise Coach is not a master franchise opportunity.

Does The Exercise Coach Offer a Veteran Discount?

Yes. The Exercise Coach franchise does offer a veteran discount.

Does The Exercise Coach Work with E2 Visa and EB-5 Visa Candidates?

No. The Exercise Coach franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The Exercise Coach Looking for Franchisees in Canada?

No. The Exercise Coach franchise is not looking for Canada franchisees.

Is The Exercise Coach Looking for International franchisees?

No. The Exercise Coach franchise is not looking for International franchisees.

Where can I see The Exercise Coach's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Non Food Franchises

Number of Units Open

100+ UNITS

Cash Required

$100,000 - $250,000

Master Franchise

No

Passive Franchise

Yes

Home Based Franchise

No

Item 19 Franchise

Yes

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

E2 Visa Franchise

No

The Exercise Coach Franchises for Sale

Click Here to inquire about existing The Exercise Coach franchises for sale. We may have The Exercise Coach franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.