Waxing the City is a premier waxing franchise to make you feel
nothing less than your very best in your own skin. Gone are the
days of dark waxing rooms in the back of salons; Today's waxing
services have gone mainstream. We provide a superior wax experience
with proprietary wax, techniques, and unparalleled service for
women and men. Our highly trained Cerologists®, aestheticians and
cosmetologists who complete our training program, are the ultimate
pros at their craft.
Waxing is a repeat business; Hair growth occurs every four to eight
weeks on average. People are often surprised when they learn that
the global beauty industry generated an impressive $483B in 2020
and has the potential to expand to $716B by 2025. Waxing the City
also operates in an industry with unprecedented levels of built-in
demand. We all have hair that grows in places we don't want it to,
and it needs to be removed, which requires hands-on technical
expertise. At Waxing the City, we enjoy the benefits of having
limited direct competition; We can count on one hand the number of
national competitors in the waxing industry.
Waxing the City lends itself very well to semi-absentee ownership,
multiple units, and scaling the business in our small-footprint
studios, 1,400-1,600 sq ft, with our low-staffing model, 4-6
employees. We require no raw materials, manufacturing processes or
expensive equipment that breaks down. Customers come to our studios
happy and they leave ecstatic because we provide a high value
service at a fair price.
Waxing the City is part of the Self Esteem Brands family of brands,
an extensive multi-branded shared services franchise platform that
focuses on the health, wellness, and beauty industries. Self-Esteem
Brands includes industry leaders like Anytime Fitness, Basecamp
Fitness, The Bar Method, and others. With over 5,000 units on all 7
continents, we bring size, financial strength, and operating
expertise to the partnership helping franchisees build successful
businesses. Headquartered in Woodbury, Minnesota, a suburb of the
Twin Cities, we bring Midwestern sensibilities coupled with a
down-to-earth approach.
Waxing the City has tremendous white space opportunity. With 150
studios currently open in 38 states, and 113 licenses sold in 2023
(50% of which were with the partnership with the consultant
network!), 50 additional studios will open their doors in 2024,
thus bringing us closer to our footprint goal of 1,200-1,500
locations. Together, we'll paint the country orange!