The MAX Challenge

The MAX Challenge targets the 77% of Americans not regularly exercising, offering a unique blend of exercise, nutrition, and motivation to build sustainable, life-changing habits, achieving an impressive average retention of 41 months.

Interested in Franchise Ownership?
Request a Consultation
The MAX Challenge
Videos

The MAX Challenge Franchise Cost and Requirements for 2024

Background

Unlike most fitness brands competing for the 23% of Americans already exercising, The MAX Challenge focuses on the 77% who don't. This underserved market has a strong desire to improve health, fitness, and appearance but struggles to find the right programs.

The MAX Challenge fills this gap with a comprehensive approach that combines exercise, nutrition, and motivation. By breaking down participation barriers, we help members build sustainable habits for real, lasting results.

This focus on long-term engagement is reflected in our average member retention of 41 months, demonstrating our success in transforming the lives of those who need it most!

Company Details

Established: 2011
First Unit Franchised: 2013
Franchised Units: 35
Company Owned Units: 37
States Registered In: Alabama - AL, Alaska - AK, Arizona - AZ, Arkansas - AR, Colorado - CO, Connecticut - CT, Delaware - DE, Florida - FL, Georgia - GA, Idaho - ID, Iowa - IA, Kansas - KS, Kentucky - KY, Louisiana - LA, Maine - ME, Maryland - MD, Massachusetts - MA, Mississippi - MS, Missouri - MO, Montana - MT, Nebraska - NE, Nevada - NV, New Hampshire - NH, New Jersey - NJ, New Mexico - NM, New York - NY, North Carolina - NC, Ohio - OH, Oklahoma - OK, Pennsylvania - PA, Rhode Island - RI, South Carolina - SC, Tennessee - TN, Texas - TX, Utah - UT, Vermont - VT, Virginia - VA, West Virginia - WV, Wyoming - WY
Canada Franchises: No
International Franchises: No

Support and Training Offered By The MAX Challenge

Financial Assistance Provided: Yes
Specify: Franchisor can help franchisees attain financing.
Site Selection Assistance: Yes
Specify: Franchisor can help franchisee with location selection, lease negotiation, site buildout, etc.
Lease Negotiation Assistance: Yes
Specify: Franchisor can help franchisee with location selection, lease negotiation, site buildout, etc.
Recruiting Assistance: Yes
Specify: We have partnerships with various search firms that help us to successfully staff locations.
Cooperative Advertising: No

Training:

2024 Franchise Requirements Needed to Own a The MAX Challenge Franchise.

What does a The MAX Challenge Franchise Cost?

The MAX Challenge franchise fees for 2024:

Cash Investment: $60,000
Total Investment: $150,000 - $350,000
Minimum Net Worth: $300,000
Single Unit Franchise Fee: $40,000
Franchise Fee for Each Additional Unit: 2 Units: $73,500; 3 Units: $103,750
Royalty: 7%
Ad: 2%
Other Fees: NA
Average Number of Employees: 1-5
Item 19: Yes
Visa Candidates: No
Passive Ownership: No
Semi-Passive Ownership: Yes
Specify: Owner-Operator: Drive marketing and sales, manage operations, engage in community building.

Semi-Absentee/Executive Ownership Model: Oversee operations through KPIs, support team development, manage strategic growth.
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: No

Is The MAX Challenge a Semi Absentee Franchise with a Passive Ownership Opportunity?

No. The MAX Challenge is not a semi absentee franchise. The owner of the franchise (the franchisee) is expected to be involved in all aspects of day-to-day operations.

Is The MAX Challenge a Home Based franchise?

No. The MAX Challenge is not a home based franchise opportunity.

What Do The MAX Challenge Franchise Owners Make?

Click here to find out how much The MAX Challenge franchisees make. The MAX Challenge offers an Item 19 in their Franchise Disclosure Document which provides financial information about select franchisees in their franchise system.

Is The MAX Challenge a Master Franchise Opportunity?

Yes. The MAX Challenge is a master franchise opportunity. A master franchisee is responsible to recruit, train and support franchisees in their territory.

Does The MAX Challenge Offer a Veteran Discount?

No. The MAX Challenge franchise does not offer a veteran discount.

Does The MAX Challenge Work with E2 Visa and EB-5 Visa Candidates?

No. The MAX Challenge franchise does not work with E2 Visa and EB-5 Visa candidates.

Is The MAX Challenge Looking for Franchisees in Canada?

No. The MAX Challenge franchise is not looking for Canada franchisees.

Is The MAX Challenge Looking for International franchisees?

No. The MAX Challenge franchise is not looking for International franchisees.

Where can I see The MAX Challenge's FDD (Franchise Disclosure Document)?

Buying a Franchise Guide: What is a Franchise Disclosure Document?

When evaluating a franchise opportunity, reading and understanding the current version of their FDD is a necessity. Considering the benefits of franchising, such as established brand recognition and support from the franchisor, it's important to also take into account franchise fees and franchising royalty fees. Since most franchisors are privately owned companies, the current versions of their FDDs are typically not available unless requested directly from them.

Click here to connect with a Franchise Consultant who can help you obtain a copy quickly and for free. They can also guide you through the essential franchise questions to ask, ensuring you make a well-informed decision about your investment.

Additional Information

Additional Categories

Fitness, Health, Beauty & Nutrition, Non Food Franchises

Number of Units Open

20-50 UNITS

Cash Required

$50,000 - $100,000

Master Franchise

Yes

Passive Franchise

No

Home Based Franchise

No

Item 19 Franchise

Yes

Veteran Discount

No

B2B

No

Franchise Opportunities in Canada

No

International Franchise Opportunities

No

E2 Visa Franchise

No

The MAX Challenge Franchises for Sale

Click Here to inquire about existing The MAX Challenge franchises for sale. We may have The MAX Challenge franchise resales. A franchise resale is an already established franchise owned by a franchisee and the franchisee is looking to sell their franchise.

The International Franchise Professionals Group (IFPG) is an internationally recognized membership-based franchise organization. IFPG Franchise Consultants guide aspiring business owners through the process of identifying and investing in franchise businesses. The IFPG represents more than 550 franchises. We do not represent all franchises listed here. By clicking on "Request a Consultation," you are agreeing to be contacted by one of our Certified Franchise Consultants to discuss franchise ownership.

About our rankings: The IFPG uses its internal data collected from our membership portal to identify which franchises had the most activity in the past week. This ranking system is not based on franchise sales, franchisee success rates or number of units open. Our ranking system should not be used to make a decision on which franchise to buy it was solely created for internal purposes and for our IFPG Members.