Owning a bar franchise can be difficult because of the heavy competition, costs, and more. But to differentiate yourself from the competition, you have to offer something unique. The Brass Tap franchise does just that: offering a wide variety of liquors in addition to its craft beers. To elevate the beer bar experience, you won't be served "bar food" while at Brass Tap either. They put a twist on classic favorites. The beer franchise was founded in 2008 and began awarding franchises two years later in 2010. Since then, Brass Tap has expanded to dozens of locations across the U.S. and is looking to continue its growth. As a franchisee, you will enjoy the flexibility that comes with absentee franchise ownership. Addiotnally, you will appreciate the exclusive territory that is awarded to you, which decreases your competition in your area. If you are motivated and have the vision to own multiple units, they have franchise agreements for multi-unit deals. Your location(s) will range from 3,200 – 3,600 square feet and includes an outdoor patio. Customers will appreciate Brass Tap's loyalty program, which is called The Brew Crew. As a franchise owner, you will enjoy great support and training.
In terms of support and training, the franchise owner can expect to attend an initial training program that take place at the brand's corporate headquarters before your locations opens. This program is broken down into on-the-job and classroom instruction to provide you with the information you need to know before opening a franchise. This includes marketing and advertising, site selection and grand opening assistance, and ongoing franchise support for your entire time with the time. Veterans are incentivized to invest in the Brass Tap franchise with a discount on the initial franchise fee.