An emerging burger brand to consider is Yas! Burger. The Miami-based brand was founded by Jason Piña, an entrepreneur who is a passionate foodie. The New York native constantly experimented with older recipes and incorporating them into new concepts. After working as a sanitation worker, he moved to Miami, Fla., to establish his own business. It wasn't easy, but he opened Yas! Burger in 2015. The brand promises to customers that they will be treated like family and greeted with a smile as well as known on a first name basis. Yes! Burger also stands by its work and will fix it and continue to improve when necessary. The burger brand also strives to use its resources wisely and become profiitable through constant innovation, improvement, creative marketing, cost reduction, and by listening to customers and fulfilling commitments. The brand also promises to provide staff with a safe and fun work environment where they can develop both personally and professionally.
To do this, there is an open channel of communication, and staff will always be encourage to be innovative and creative. The brand has a coaching style of leadership and also gives constructive criticism that lends itself to self improvement. Franchise owners benefit from a simple business model and support and training. In terms of support and training, there will be an initial training program that is broken down into classroom and on-the-job sections. During this time, you'll learn everything you need to know about successfully running the brand, including hiring, marketing and advertising, food prep, and more.